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Universal acquires pitch from Ben Schwartz

<p><i>Variety</i> June 18, 2010<br>
<b><u>Universal acquires pitch from Schwartz</u></b><br>
by Tatiana Siegel</p>

<p><i>Studio imagines film based on Grazer concept</i></p>

<p>Universal Pictures has acquired the pitch "Would You Rather" from writer/actor <a href="http://losangeles.ucbtheatre.com/performers/2641">Ben Schwartz</a>.</p>

<p>Project is based on an idea by Imagine Entertainment's Brian Grazer, who will also produce.</p>

<p>Studio is keeping the logline under wraps, but the idea is something Grazer and Schwartz have been working on together for several months.</p>

<p>Universal's Peter Cramer will oversee the project for the studio.</p>

<p>As a thesp, Schwartz has lined up a number of projects recently, including a starring role in JJ Abrams' upcoming NBC series "Undercovers." He also wrote and will star in a segment on the upcoming season of HBO's "Funny or Die Presents" titled "Terrible Decisions With Ben Schwartz."</p>

<p>As a scribe, he won an Emmy last year for co-writing Hugh Jackman's opening number for the 81st Academy Awards.</p>

<p>In addition to his work in film and TV, Schwartz has penned two comedic books, "Why Is Daddy in a Dress?: Asking Awkward Questions With Baby Animals" and "Grandma's Dead: Breaking Bad News with Baby Animals."</p>

<p>He is repped by WME and Tom Sawyer Entertainment.</p>